Dr Yellow Page Cost Consulting Services
The good Doctor is working on the AT&T yellow page contract of one of his many
clients. Dr Yellow Page helped this client reduce the cost of his advertising by over $16,000 a year in one directory.For over twenty years I have helped thousands of businesses nationwide cut their Yellow Pages costs and at the same time increase the quantity and quality of their Yellow Pages customers' calls.
Look for my book, soon to be published, " Winning Strategies for AT&T Yellow Pages Advertisers"
Why most Yellow Pages advertisers are guaranteed to pay too much for their advertising
The sales reps for the major directory publishers are real pros. The top ones make six-figure commissions. Their job is to get every one of their clients to spend more for their advertising in next year's directory then they are spending in this year's directory. They have little competition from other yellow pages publishers.
These sales reps have figures and statistics to show if you spend more your profits will really increace. Most clients I do business with tell me they hate meeting with the Yellow Pages sales reps. They know they will spend more then they want, but they don't know how to effectively say no to the sales person. If they do demand that their ad costs be reduced, they are told that all their discounts will disappear, and that they will end up spending more than they do now. Most business owners don't know where to turn for help -- which is why I started my consulting service.
You can't figure out how to cut your ad costs yourself,
because Yellow Pages publishers do NOT publish price lists
Publishers of such Yellow Pages directories as AT&T, Verizon, Qwest, Valley, and Yellow Book do not distribute price lists to their advertisers. In any other business this would be considered outrageous. Call any of these publishers and ask for the price of a particular size ad in their directory. The answer is always the same: "Your sales rep will tell you how much it costs when he or she meets with you."
The ad pricing mystery
These three ads, appearing in AT&T's Marin County directory, are the same size. Even though they look similar, each is a separate product with a different item code in the AT&T price list. Notice the different prices.
$ 2,100 a year $ 2800 a year $ 4800 a year AT&T sales reps work for commissions. Which of the above ads do you think they will try to sell you? Which ad do you think the good Doctor will recommend that will save you money?
Why DrYellowPage can lower your bill 20 to 40%....
As a Yellow Pages Association member, I receive the price lists from every Yellow Pages publisher. There are over 6,000 directories published every year in the US and Canada. I am an expert in Yellow Pages rate schedules, and I GUARANTEE that my clients will pay the lowest price possible and only pay for what is necessary. And my clients love that they will never have to meet with a Yellow Pages sales rep again. I will handle all of the Yellow Pages advertising for you next year and for as long as you want me to.
I also will go through your Yellow Pages contracts looking for items you are paying for that are available for free or a discount. I know the lowest price version of every item you're buying. I can even save hundreds of dollars on white pages listings.
Your Savings
I have helped large advertisers reduce their Yellow Pages costs by hundreds of thousands of dollars a YEAR. If you are spending over $500 a month, we will probably be able to save you at least $1,200 a year. If you are spending $ 4,000 a month, I can probably save you at least $ 20,000 a year.
What Dr. Yellow Page Cost Consulting will do for FREE
+ Free review of all your Yellow Pages contracts for cost savings
+ Free High Impact graphic ad design (a $500 to $2,000 value)*
+ Free ad placement with your Yellow Pages publishers
+ Free call monitoring system
+ Free internet consulting
What you will pay
Dr Yellow Page's fee is 40% of your first year's savings, but zero% in the following years.
* The free graphic design service is available only to our cost-consulting clients. Our regular ad design fees apply only to the advertisers that need graphic design.
