Yellow Pages Ad Design
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The Good Doctor successfully delivering a high Impact ad to one of his happy clients. |
Under a competitive heading, a well-designed ad will receive four to ten times the calls of an ordinary ad designed by the Yellow Pages publisher.
"The problem with having the Yellow Pages directory publisher design your ad is that they also design most of your competitors' ads."
J. Levinson, "Guerilla Marketing"
" I can look under any heading with lots of ads and be sure 99% of the time which ads were designed by the publisher and which by an independent Yellow Pages graphic design agency."
Dr. Yellow Page
A great Yellow Page ad grabs the attention of the reader.
An ordinary ad doesn't.
In a 1997 study, the Wharton School of Business at the University of Pennsylvania documented the fact that independently designed ads received 4.5 to 9 times the calls of ads designed by Yellow Pages publishers. Dr. Yellow Page has one client who ran four separate ads under the same heading in the 2004 Sacramento SBC directory. The company's name and phone number were different in each ad. We designed two of the ads, and SBC designed the other two. The two ads that Dr. Yellow Page designed received respectively 6 times and 10 times the number of calls received by the ads designed by SBC.
Yes, the Yellow Pages publishers' ad designs are free to their advertisers, but you get what you pay for!
OUR GUARANTEE
Dr. Yellow Page has a staff of expert Yellow Pages ad designers who guarantee their designs. If your Dr. Yellow Page ad doesn't increase your Yellow Pages calls, your design fee will be cheerfully refunded.
How much does a Dr. Yellow Page ad design cost? Only half of what other Yellow Pages graphic agencies charge (see our rates).
What makes our ads different is that we send one attention-grabbing message. Most other ads send too many messages.
"He who tries to send many messages in an ad sends none."
David Ogilvy, founder
Ogilvy and Mather
With 20 years of expert Yellow Pages graphic design work, we have settled on three unique formats for our ad designs.
1. Cartoon ads
You rarely see any humor in Yellow Pages advertising, but when you see an ad with cartoon characters, call that business and ask about the ad's results. I have never heard a negative response from such an advertiser.
examples
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See more cartoon ads |
2. High Impact ads
An attention-grabbing headline with an attention-grabbing graphic really separates you from your competitors.
examples
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See more High-Impact ads |
3. Story-telling ads
Having an ad that is all text goes against 90% of the advice of the Yellow Pages' so-called ad design experts. However, story-telling ads really work. They give a lot of information to those people who are more interested in factual information. You may only get 10% of the people to stop and read your ad, but most will call you.
Examples
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See more Stroy-telling ads |
